Two Key Elements
Strategic business decisions rely on two key elements: direction and information.
Direction
Strategic direction entails maintaining a clear picture of where you are and where you want to go. The Strategic Guidemap process imparts clarity to direction by outlining the rules for success which vary based on the business type and chosen direction. It provides a guidemap for prioritizing resources, identifying growth opportunities, and aligning efforts for breakthrough growth!
Information
Decision-making is informed by analyzing relevant data such as market trends, customer preferences, and competitor analysis. However, the first step is to ask the right questions. The Strategic Guidemap process shares a simple framework for identifying the "right" questions. The right questions offer truly strategic insight.
Strategy need not be complex. However, for many it is frustrating. Why? Here are three common pitfalls:
- No strategy or a broken strategy. Without direction, there is no strategy - this often results in slow growth at best, but more often, stagnation or even decline. A purely opportunistic approach, rather than a strategic approach is often the culprit. But, this imposter called opportunity is often so well disguised and seems to work so often, that it pacifies and keeps many from uncovering strategy that leads to exceptional growth! (Read about Joey the excavator to learn more.)
- Not understanding the rules that govern success for a given strategy. Without knowing the rules for success, efforts will be frustrating and progress hindered. Imagine playing basketball by the rules of soccer.
- Inadequate or inaccurate information. Without adequate strategic insight, making informed decisions is impossible. Knowing what questions to ask, and where to get the insight makes all the difference.
Confidently Make Strategic Decisions
The Strategy Guidemap process helps business owners overcome these three pitfalls and have confidence in strategic decision-making to achieve breakthrough growth! We help business owners experience less frustration, make more money, and achieve significant growth.
